Discussion question | mARKETING | umUC


Definition of marketing (2017). American Marketing Association. https://www.ama.org/the-definition-of-marketing-what-is-marketing/ 




  • Your response must show understanding of the topic by incorporating some concepts, theories, models, etc. from the weekly learning module and some originality.
  • You must support your views with references from the week’s learning materials and least two outside sources.

Please note that just because you respond to the required discussion topics, you would not automatically earn 100%.  Participation is graded with a rubric based on the following criteria:

  • Quality
  • Quantity
  • Timeliness
  • Writing

TOPIC 2:  STRATEGIC MARKETING – Personal Application

This is the first of many topic choices in which you will have the opportunity to apply marketing concepts to your personal or professional situation. Consider the company or organization you work for, or a specific company/organization you have previously worked for.

  • Explain how you think that company creates value for customers or benefits society.
  • Do you think that company or organization engages in strategic marketing?  Why or why not?



Strategic planning begins with an evaluation of the internal and external environments. This is called a SWOT analysis, and SWOT stands for strengths, weaknesses, opportunities, and threats. Here is a worksheet to help you categorize the SWOT variables. Using this worksheet, try to perform a SWOT analysis on UMGC.

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