A hands on review–I expect your application of concepts review to be approximately 2 – 3 pages; to include references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and that the paper be written in proper grammar/spelling. The intention of this assignment is to apply the concepts to real world situations. Write well–Do your best work.
Use and refer to all the concepts in our readings as well as the APUS library this week to effectively answer this question. Be sure to cite your work!
Southwest Airlines: Staying Ahead in the Pricing Game
This assignment examines why Southwest Airlines was by all measures the most successful airline in the U.S. Southwest had devised a business model based on low costs and low prices. But that model also included very reliable and personable service. With such a winning combination, its no wonder that Southwest consistently did what no other airline company could: it turned a profit.
When something works, you stick with it. Southwest did just that, changing its strategy very little. But all good things come to an end. As market conditions began to change, it became very apparent that Southwest would not be able to maintain its advantage based on the same model it had been employing. So in 2004, Gary Keller, the newly crowned CEO, made some very significant changes to Southwest’s game plan.
This case outlines that nature of Southwest original business plan as well as the changes implemented during and after 2004. In both cases, the focus is on how Southwest implemented pricing policy. The contrast provides an excellent opportunity for students to consider whether or not the changes are changes in the right direction.
1. What has been Southwest’s traditional pricing strategy? Why has this pricing strategy been so successful throughout the airline’s first three decades?
2. What values do airline customers-both business and leisure travelers-seek when they buy air travel tickets? Has Southwest done a better job than competitors of meeting the needs of these air travelers? In what ways?
3. What internal and external factors affect airline pricing decisions? What impact are these factors now having on airline pricing and profitability?
4. What is Southwest’s current pricing strategy? Does his strategy differentiate Southwest from its competitors? Is the strategy sustainable?
5. What marketing recommendations, including pricing recommendations, would you make to Southwest as it moves into the next decade?
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.